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Do you know where September went?
The gear shift from August towards the race to year end is palpable. We had to work hard for it but Q3 was pretty good, I ended up being invited to the GAIN global AI conference in Riyadh where 250 leaders of AI businesses from across the world shared stories of how they were commercialising this outstanding wave of technology. I wrote up some thoughts here.
Q4 is piling on. This is the advertising feeding frenzy, we’ve seen a 300% increase in rebooking compared to last year which we interpret as a sign of confidence that voice enabled campaigns both perform well and deliver valuable real time data.
Some great work featured below from Chase Bank, E.ON, Three Mobile and Wickes. Also a little about a talk I gave at the Snap HQ for OmniGOV.
Lots happening in our product capability, if your team hasn’t had a refresh in the last 3 months please let me know and we’ll schedule it in.
Head down, careful of all those spiders and enjoy halloween 
!
See you soon,
CAMPAIGN NEWS
“Alexa, Launch Chase Bank”
JP Morgan’s Chase Bank is on a massive global user acquisition drive and turned to its agency, Group M Nexus, to advise on how to deliver actionable campaigns across all channels.
Group M Nexus has seen strong results with Actionable Audio Ads across campaigns with brands like Tesco Mobile, Subway and Boots. It was an obvious choice to recommend this approach to Chase.
This campaign raises awareness for the bank which “gives you the tools to help you spend, save and invest”.
To find out more just say:
“Alexa, launch Chase Bank”
Alexa, Launch Three Mobile
Three mobile have started their journey into voice enabled advertising with their first Actionable Advertising campaign.
This is a multi-faceted campaign with changing offers throughout. The flexibility of the conversational content manages this seamlessly and because the campaign team have access to real time delivery and engagement information the offers can be optimised mid flight, making the most of the allocated media spend.
Hear the current creative here.
6 months half price unlimited data, early festival tix, £1 coffee at Nero? …and so much more. To find out, just say:
“Alexa, Launch Three Mobile”
Alexa, Launch E.ON Next
Just like energy grids are evolving to meet sustainability goals, so are their campaigns that raise awareness of these crucially important targets.
E.ON did this by leveraging Actionable Ads to showcase how to live more sustainably by using the most natural form of engagement, a conversation.
Listen to the audio creative here.
This campaign raises awareness using the enormous power of audio and makes the CTA Actionable using simple voice commands to get a link sent directly to your phone.
Try it now by saying: “Alexa, launch E.ON Next”
Alexa, Launch Wickes Kitchens
Wickes are no stranger to audio and are veterans of radio advertising and sponsorship.
They were keen to explore how to audio more engaging with an Actionable Audio Ad campaign.
Hear the creative here, can you recognise the celebrity voice?
Or just say “Alexa, Launch Wickes Kitchens” now to try for yourself!
EVENTS
OmniGOV talk
We were asked to present to about 120 Govt. clients at an OmniGOV event held at the Snap offices a couple of weeks ago.
It was hugely inspiring to hear Conrad Bird CBE, Director, Campaigns & Marketing at Cabinet Office, open up proceedings with a long term view of data driven campaigns running always on and how the Cabinet Office is creating AI enabled tooling.
It is great to have made it through some rigours due diligence to be invited onto this stage and look forward to serving this client in its mandate to communicate to the population. Watch this space!
GAIN AI Conference in Ryiadh
A week working in Riyadh has opened my eyes to a maturing view on what’s going on in #AI from a multidisciplinary perspective and the future has never been clearer.
I’ll try and distil some of the thinking here and I’m reaching out to our partners to explain how this plays into our roadmap at Say It Now and broader planning for 2025 and beyond.
I was invited as one of 200 speakers to the global AI conference in Saudi Arabia, focused on an ambitious 2030 vision accelerating the region away from reliance on oil towards leadership in technology, tourism and sustainable living.
This is one of the largest AI conferences in the world, held in the King Abdulaziz International Convention Centre under the themes ‘Now, Next, Never’ covering off the current state of the art, what’s upcoming and exploring the ethical considerations of developing humanity shifting technologies.
MARKET INSIGHT
The Rise of Voice Marketing: A summary of the exploding voice marketing industry
We wrote an article recently looking at the reasons why brands are now investing in their voice strategy, what they are doing to keep up and why it’s so important.
- Voice market opportunity is being realised: Market size is expected to reach $20.4 billion by 2030, up from $4bn in 2024, a significant growth opportunity.
- Tech giants are all-in: Major players like OpenAI, Google, and Amazon are heavily investing in voice technology.
- Benefits for B2B brands: Improved customer experience, loyalty, and sales.
- Actionable data and better performance: Voice ads offer real-time insights, making media spend work harder and improve ad perception from consumers.
The AI generated voice market is experiencing a fast expansion, estimated to rise in value from around $3BN in 2024 to $20.4BN by 2030 delivering an expected annual growth rate of 37.1% in that period.
Meta AI
Last week Meta AI launched outside the US including the UK. The Meta AI chatbot apparently has 500 million daily active users. Mark Zukerberg and the Meta leadership are keen to point to a future where consumers engage with Meta AI using their voice.
Why?
Clicks and screens are easily forgotten, conversations have a special part encoding in our minds and that’s why all big tech are rushing to launch their revamped AI assistants (replacing the first gen voice assistants).
It’s time for a new paradigm, time for a conversation… Across all campaigns this year we have seen a 37% conversion rate in our voice powered ‘Actionable Ad’ campaigns for clients like American Express, The Coca-Cola Company, OVO and many more.
About Say It Now
Say It Now ‘turns on’ AI-powered conversational engagement for advertisers and consumers. This delivers insight into engagement across CTV and audio campaigns.
A platform for brands to create voice-activated ads that consumers can interact with using voice assistants like Alexa.
Chase Bank, Diageo, Coca-Cola, Vodafone, Starbucks, Unilever and Domino’s are amongst hundreds of consumer brands using Say It Now technology.
Say It Now offers a managed service that covers all aspects of actionable advertising campaigns or access to it’s technology for self service.
Full Roundup of everything we can see from the Say It Now vantage point SUBSCRIBE HERE FOR FUTURE NEWSLETTERS
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